How Should Brands Credit Cocktail Creators?

With spirits brands turning towards modern classic cocktails to build marketing and ad campaigns around, what (if anything) do they owe to the creators of those drinks in terms of compensation, credit, or outreach? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: Côte Bonneville Riesling

Joanna is drinking: Wine Cask-Aged Westland Distillery Whiskey

Adam is drinking: ZBiotics

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