The Big Story

Did the Ontario government's ad permanently damage the relationship with the U.S.?

Oct 30, 2025
John Wright, CEO of Canada Pulse Insights and seasoned pollster, dives into the political chaos sparked by Ontario's $75M anti-tariff ad that infuriated Trump. They explore whether this blunder derailed Canada-U.S. trade negotiations and debate the necessity of Ford's apology. Wright contrasts Ford's aggressive style with Carney's diplomatic approach, all while assessing public reactions and Ford's surprising support in polls. The discussion reveals the delicate balance between local interests and international relations.
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INSIGHT

Premiers Must Act For Local Constituencies

  • Premiers can't simply defer to the federal government during trade crises because they represent vulnerable local constituencies.
  • John Wright argues provincial leaders must act visibly to defend local industries when negotiations stall.
INSIGHT

Whimsy Shapes U.S. Trade Moves

  • The ad's role in derailing talks is uncertain because President Trump's actions are unpredictable and possibly driven by other motives.
  • Wright says the president's
ANECDOTE

Ford Refused To Apologize

  • Richard Southern asked Doug Ford if he owed Ontarians an apology for the ad after trade talks faltered.
  • Ford defended the ad, saying he'd never apologize for fighting for hardworking people.
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