E37: Jason Barnard, Kalicube: Tossing a Rock in Google’s Placid Pond

In E34, guest Co-host Jason Barnard, founder and CEO of brand search consultancy Kalicube, joins Localogy senior analyst Charles Laughlin to explore a disparate set of issues, from AI search to the future of work. Jason begins by musing on how generative AI’s application to search is leading SEOs and other search professionals to pivot back from being digital marketers to just marketers. Charles then offers a mini-rant on the ham-handedness (his words) of many back to office efforts, notably Meta’s recent commandment that workers head back to their cubicles three days a week. Please be sure to listen to the full episode to catch the hosts sharing their choices for “Who Won the Week”. This week’s WWTW entries straddle both the real and virtual worlds. This Week in Local is brought to you by Localogy. To learn more, please visit Localogy.com.