

How Google Labs Builds AI Products: Lessons from Google Labs' Kelly Schaefer
8 snips Aug 1, 2025
Kelly Schaefer, recognized as one of the Top 100 Women in AI and Product Director at Google Labs, shares insights on turning innovative ideas into real-world AI products. She discusses the importance of evaluation scorecards and the balance between speed and perfection in product launches. The conversation highlights promising tools like NotebookLM and coding assistant Jules, which enhance productivity and user engagement. Kelly emphasizes the evolving roles of PM and UX in AI development, advocating for 'dot connectors' who bridge diverse domains.
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NotebookLM's Humble Start
- NotebookLM started as a 20% passion project called 'talk to Small Corpus' by one engineer.
- The audio overview feature helped it go viral by making long texts engaging and digestible.
Stitch Enables No-Code App Design
- Stitch lets users generate app designs from plain text requests with no coding experience needed.
- Users can iterate designs and switch themes instantly, helping non-developers build apps quickly.
Start Simple with Evals
- Start your evals with a simple spreadsheet of categorized use cases and manual examples.
- Ensure your evals align with product strategy before automating or expanding them.