Product-Led Growth is defined as a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers
But how to know if it’s the right strategy for your business?
In this episode, Jimmy Fong, Chief Commercial Officer at SEON, joins the show to explain how product-led growth introduces a potent dynamic to customer engagement.
We talked about ways to implement product-led growth, focusing on time-to-value, and learning from B2C marketing.
To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.
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