Travis Makes Money 593: Rick Cesari | Building Brands like GoPro and George Foreman Grills
Rick Cesari is a prime example of how relationships and networking can source your continued success. Rick is a pioneer in how to build corporate brands and take them to the next level, specializing in creating and implementing direct-to-consumer marketing plans that generate robust growth for both businesses and brands.
By applying similar direct response strategies and video marketing he has been responsible for helping to create and market many well-known, iconic brands like The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. After 25 years in the industry, he now offers his knowledge in the form of consultations and books.
Let’s dive in and learn from the master how you can be building brands like GoPro and George Foreman Grills.
Things you will learn in this episode:
[00:01 - 06:41] Opening Segment
- I introduce today’s guest, Rick Cesari
- Pioneer in the D2C marketing industry for 25 years
- Billions of dollars in sales
- Be sure to check out guestio.com and start booking
- Rick gives us some background into his story
- Born and raised in North of New York City
- Impacted by the death of his father
- College experience and path
- Consuming knowledge about making money
- From biology to marketing
- Learning the basics of D2C
[06:42 - 16:49] The Opportunities of Direct Response Marketing
- Rick talks about being open to education
- A love for reading
- Learning from mentors
- Learning the basics of Direct Marketing
- You always know where your money is going
- A measurable product
- The beginning days of Direct Response
- Rick’s story with his real estate mentor
- Running successful ROI programs
- Doing live seminars with a break out product
- Turning a slanted grill into into the George Foreman
- One of the most successful infomercials in history
- 150M Units sold on the first run
- Built on relationship
- Asked to do marketing for other companies
- A word from our sponsor
[16:40 - 24:31] Building Brands like GoPro and George Foreman Grills
- Rick talks about an opportunity that didn’t work out and why
- The importance of testing the product
- Finding small products that aren’t new
- Finding products to advertise
- Rick talks about finding GoPro
- Rick talks about key relationships that built him up
- The single source of success
- Learning to develop relationships
- Under promising and over delivering
- 4 examples of relationships that helped in the long run
[24:32 - 31:37] Closing Segment
- Who you know or what you know?
- Both are important - what you know is the foundation as and expertise
- Attracting the who through networking
- Rick’s practical advice for people who feel they are bad at networking
- Looking for the people you need
- Asking questions
- ThE RaNdOm ROunD
- How to engage with Rick
- Links below
- Final words
Tweetable Quotes:
“When you’re doing direct response marketing, any type of advertising you do is always measurable… Another word for it is called accountable advertising.” - Rick Cesari
“I think one of the things that I’ve been able to do in my career is find products when they’re very small but they’re not brand new… What I’ve been able to do is take something small and put a magnifying glass to it through the direct response marketing.” - Rick Cesari
“I would say relationships and networking have been the single source of my continued success.” - Rick Cesari
Resources Mentioned:
Connect with Rick on LinkedIn, Twitter, and Facebook or at rick@rickcesari.com. Go to https://rickcesari.com/ and start learning how to reel in clients.
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