327 - How To Make a Viral Video with David Christison Who's Made 8 Hugley Successful Ones

Ever wondered how to make a viral video? Then listen up.

David Christison is the founder of The Woolshed - a video production company based in Melbourne that’s done something quite genius (I think) for the art of viral videos, and the marketing of his own business.

Over the past two years the Woolshed has produced 8 unique viral videos. Videos that many of you would have seen, and gone OMG! … then gone and shared it with your mates.

But the amazing thing is, all 8 of the videos are fully manufactured. They’re fakes!

This is an absolute masterclass on how to make a viral video.

You’ll find all eight viral videos over at at this blog post, but some of the major ones include the guy who fights off a Great White Shark in Sydney harbour (this one sucked me in!); the crazy guy who runs into an outback tornado to take a selfie; and the snowboarding girl being chased by a bear!

As David says in his press release, “We set out to better understand exactly how to create short-form, highly shareable and snackable’ content, that is capable of reaching worldwide mass audiences, without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.”

And, without any paid media, promotion or publicity here’s what the 8 viral videos have achieved:

• 164 years of YouTube watch time
• 205 million online views
• 500,000+ comments
• Plus worldwide news coverage on all the big outlets

Add to this the fact that this brilliant experiment single-handedly launched David’s business, to the point now where they are working for big names clients from around the world.

I love this story. Listen in and you’ll discover what works, what doesn’t, and what are the absolute ‘must haves’ for any viral marketing campaign.

PLUS, I share part 1 of a 4-part series in which I share 5 email subject lines that are highly clickable.

I’m also excited to announce The Growth Hack Accelerator, a live event I’m speaking at in September. Joined by two other speakers in Outsourcing expert David Warne, and Systems specialist David Guest, Growth Hack Accelerator is a ridiculously practical 3-hour breakfast session in which you’ll discover …

• How to create a marketing system that will position you as a thought leader
• How to radically reduce your businesses greatest expense
• How to remove yourself from the business for maximum growth ( a theme that’s common to many recent episodes)

Yep, another big episode of your favourite marketing podcast.

So, let's get stuck, right in.

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