Like most of us, Tom Bilyeu chased money for nearly a decade only to end up emotionally bankrupt.

What this filmmaker and serial entrepreneur came to realize is that the struggle is guaranteed. The money is not. So you damn-well better love the struggle.

Acting on this epiphany, Tom and his partners sold their technology company and founded Quest Nutrition — a play premised not on profits, but rather on creating value for people. Ironically, Quest exploded, becoming a billion-dollar business in roughly 5 years, making it the 2nd fastest growing company in North America according to Inc. Magazine.

This is all very interesting of course, but it’s Tom’s next chapter that captured my curiosity. After exiting Quest, Tom embarked on a mission to truly empower people — an act of service aimed at eradicating, at scale, what he sees as an epidemic of impoverished mindset.

Hence was born Impact Theory — a media company with a juggernaut talk show cornerstone in which he goes deep with all manner of inspiring people dedicated to positive transformation. The aim? To influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content — content that empowers people.

A long-time fan of Impact Theory, I had the good fortune of being a guest on Tom's show a few months back. I walked away from that experience even more impressed with Tom. Sure, he's über successful. And the legacy he is now building is as masterful as it is laudable. But it's his generosity of spirit, matched with a keen and heartfelt curiosity, that left a lasting impression on me. The more I looked into this man and his mission, the more convinced I became that he would make a great guest for the show. And so here we are.

This is an exchange designed to upend your sense of personal possibility. Shock you out of The Matrix. Change the story you tell yourself about yourself. Facilitate greater expression of the true self within. Access reservoirs of hidden potential. And ultimately become the best version of who you really are.

And it all begins with changing your mindset.

As someone who operates in a similar landscape, I have the upmost respect for Tom's mission and him as a person. Chocked with practical advice and implementable takeaways from the frontlines of business, relationships, personal growth, self-improvement and everything in between, this conversation does not disappoint.

To view our conversation on YouTube, visit bit.ly/tombilyeu425 And don't forget we're also now on Spotify!

Let the master class begin!

Peace + Plants,

Rich

Re-release: Episode 186- Tourist Trap (1979)