Are you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it's enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.

Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We'll explore how to navigate the complexities of the field, craft data-driven strategies that get results, and achieve the perfect balance between the art and science of marketing. You'll also learn how to build a strong personal brand and avoid burnout in this ever-changing landscape. Ditch the guesswork and unlock your marketing potential – tune in today!

Learn more about Andy:
Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses.

Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.

Andy's Links:
LinkedIn: https://www.linkedin.com/in/andycrestodina/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

20: The BDSM scene in India, with the Kinky Collective