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VC10X - Investing, Asset Management, Venture Capital, Private Equity, Family Office

VC10X - Investing in Marketplaces - Colin Gardiner, Founder & GP, Yonder Ventures

Feb 18, 2025
34:07

Colin Gardiner is the founder & GP of Yonder Ventures where he is investing in early-traction marketplace startups. Colin is also an experienced marketplace operator and was formerly the CPO & CRO of Outdoorsy, a highly valued outdoor experience marketplace.


In this episode, we talk about -


- Colin's story and how he started investing

- Their investment thesis at Yonder

- What are marketplaces?

- Why marketplaces make great business opportunities?

- Use of AI in marketplaces


& lots more


Links:


⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com


Yonder Ventures website - https://www.yonder.vc/Yonder-8ee3fa1f28f7420ca780f62f293b86cb


Subscribe to Take Rate newsletter by Colin - https://www.gardinercolin.com/


Colin on LinkedIn - https://www.linkedin.com/in/colingardine


🎙️ Hosted by Prashant Choubey


Follow Prashant on X - https://x.com/ChoubeySahab


Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab


Timestamps:


(00:00) Introduction to Colin Gardiner and Yonder Ventures


(02:11) Colin's story and how he got into investing


(04:43) Founding Yonder Ventures


(05:24) Investment thesis at Yonder Ventures


(06:49) Definition of marketplaces


(07:33) Why marketplaces make great business opportunities


(08:26) Application of AI in marketplaces


(10:37) Interesting examples of marketplaces


(13:09) How marketplaces benefit from network effects


(14:41) Evolution of marketplaces over time


(16:37) Portfolio companies solving important problems


(18:43) When marketplaces hit escape velocity


(20:38) Investing in early-stage marketplaces


(22:32) First-mover advantage in marketplaces


(23:21) Common mistakes marketplace founders make


(24:22) Sourcing high-quality deal flow for marketplaces


(25:47) Portfolio construction strategy at Yonder


(28:06) Investment return criteria


(30:08) Biggest learning from investing in startups


(32:00) Rapid fire round begins


For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com


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