13. How Having a Mission Can Fuel your Growth with Miriam Illions

Sometimes the audience you set out to capture is not the audience you end up attracting. No one knows that better than my guest today, Miriam Illions, the founder of Hometalk, the world's largest DIY home and garden platform. In this episode, Miriam gives us the details of how she pivoted her business to align with her audience and provides some helpful advice for bloggers and other content creators just starting out. She also shares her start-up story and how the success of Hometalk has allowed her to branch out to pursue other passions.

In this episode, we cover:

- The importance of listening to your audience and being flexible enough to pivot your business to service the audience you have and not the one you originally set out to snare

- Making intelligent partnerships with bloggers and other content creators to to the benefit of both

- How to stay focused on the niche you've chosen when there are different options coming at you from all directions while staying open to potentially lucrative opportunities

- Setting OKRs: Objectives and Key Results to keep you and your business on track to achieve your goals

- Carving out time dedicated to working towards your objectives

Thanks for listening! I'd love to continue this conversation over on the Facebook Page or on Instagram. Talk to you soon!

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https://creativesonfirepodcast.com/episode13

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