The Dime She Hits Different: The Story Behind Cake's Explosive Growth ft. Chloe Kaleiokalani
Cake is hitting different. A hockey stick chart is every founder's dream—but what looks like overnight success often hides expertise built years behind the scenes.
Thriving in California's intense, competitive cannabis market? That’s a different beast altogether.
Pink, chrome, fur—Cake's branding immediately resonates with its target audience. A masterclass in brand authenticity.
This week, we sit down with Chloe Kaleiokalani to discuss the following:
- How Chloe's vision for Cake became the top vape brand in the country.
- What is Designer Distillate
- Playbook for expanding their brand
- And so much more.
Key Topics Discussed
• CAKE's Origin Story (00:02:55)
• Started as cannabis growers
• Transitioned to extraction and vape production
• Launched brand in 2020
• Branding and Marketing Strategy (00:08:05)
• Unique pink branding
• Targeting festival and EDM culture
• Creating an approachable, fun cannabis experience
• Product Line Expansion (00:14:59)
• Designer Distillate vapes
• Chrome Live Resin
• Upcoming Dab Device
• Plans for flower and pre-roll lines
• Market Expansion (00:28:49)
• Currently in California, Arizona, and soon Nevada
• Careful approach to state-by-state expansion
• Adapting products to local market needs
Guest Links:
- https://www.linkedin.com/in/chloe-kaleiokalani-b380a3299/
- https://www.linkedin.com/company/cake-she-hits-different/
- https://www.instagram.com/cakehitsdifferent/
- https://shehitsdifferent.com/
- https://www.youtube.com/@shehitsdifferent
Our Links:
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
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