Tequila has come a long way from its reputation as simply a shot based spirit into a liquid that people feel equally at home drinking in a cocktail or a sipping beverage.
But tequila's popularity hasn't come without challenges, both in terms of authenticity, environmental concerns and the blending of traditional methods with innovation.
One brand that is walking the tightrope of craft tequila distilling is Tequila Tromba.
We speak to co-founder James Sherry about the agave liquid, distillation, and of course, how to best use his tequila in a cocktail.
