In this episode of CMO Insights, Jeff Pedowitz sits down with Jeanne Hopkins, Executive Vice President and CMO for Ipswitch.

Jeanne talks about;

The changing role of of marketing and the CMO’s role over the past 14 years
How putting in the work with sales and marketing to align will improve results in the short and long term
Her words of advice to up-and-coming CMO’s.

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 5. Episode 3: Putting in the Work, Jeanne Hopkins, Executive Vice President and CMO for Ipswitch