If you’ve ever wondered if it’s possible to monetize your content with a smaller audience while still working full-time, you’ll want to listen to this week’s Beyond Influential. 

Julia Lynch (aka @smarterinasec) is a content creator and lifelong nerd who has always been passionate about learning something new every day. In early 2020, she began sharing content on Instagram & TikTok about her favorite daily reads & podcast picks, as well as tips to succeed at work inspired by her time in business school and her day job as a strategy consultant. Since then, she has built an engaged following using her two platforms and has been side hustling as a social media consultant and a micro influencer for a variety of brands.

I particularly thought it was important to do this interview because it’s very common for people to think everyone online is making their living by creating social content, when that’s not the case at all. This episode is a look behind the scenes of an up-and-coming influencer who is still in the process of transitioning away from her 9 to 5 but is already working with brands and making a name for herself.

On Ep. 160, we cover:

• How content creation has become Julia’s side hustle and the gateway to other opportunities while still working in a “traditional”  business role 
• How business school has helped her as a content creator
• Why she created Smarter in a Sec and the gap in the market she wanted to fill
• Content creation: How Julia plans her content, her posting frequency on different platforms, and how she balances it with a full-time job
• The difference between her audience on Instagram vs. TikTok
• Brand deal & monetization transparency: how much she makes from brand deals & her biggest brand deal to date
• How she’s been finding success with a small audience as a micro influencer, how she strategically builds her network, and more!

 

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Recommended Follows Hitha Palepu: https://www.instagram.com/hithapalepu/ f**k you pay me:https://www.instagram.com/fypm.vip/ Leah Wiseman Fink: https://www.instagram.com/leahwisemanfink/ Her First 100k:https://www.instagram.com/herfirst100k/ Patrice Poltzer: https://www.instagram.com/patricepoltzer/ Planet Money Podcast: https://www.npr.org/podcasts/510289/planet-money  

 

OTHER HELPFUL LINKS: Listen to Beyond Influential Ep. 110 Hitha Palepu on Why You Should Be Betting on Female Founders: https://www.brittanykrystle.com/hitha-palepu-on-why-you-should-be-betting-on-female-founders/   Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/ WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

    To connect with Julia: Instagram: https://www.instagram.com/smarterinasec/   TikTok: https://www.tiktok.com/@smarterinasec   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle