Are you in the transformation business?

Talking Points

• Applying the concepts in The Experience Economy to small authority businesses
• Moving from economies to experiences and transformations
• How better experiences can lead to worse service
• How acting factors into your business model
• Why acting isn’t equivalent to being fake or phony
• Pricing transformations
• The stages of transformation
• Choosing who you work for
• When to reject clients
• Guiding transformation

Quotable Quotes

“We only ever change through the experiences that we have.” –JP

“Understand that embracing theater as a model requires zero capital or equipment. It just requires understanding that you’re onstage.” –JP

“Acting is simply being intentional about everything that you do.” –JP

“With transformations, the customer is the product. The inputs you do, the activities you do, the functional things that you do, the whats – don’t matter unless the customer achieves the aspiration that they want.” –JP

Joe’s Bio

Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.

In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is a Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.

Related Links

Joe Pine
The Experience Economy
Strategic Horizons
Joe on Twitter