Own Your Business Engage!25 Santa Barbara Recap with Abby Jiu
Dec 15, 2025
In this insightful conversation, Abby Jiu, co-founder of Duet Social Media and a key figure in the wedding industry, offers a fresh perspective on the Engage event. She discusses the true value of such events beyond the parties, emphasizing the importance of visibility in luxury branding. Abby shares how clients prefer relatable personalities, and gives practical tips for connecting with new contacts. The duo also reflects on emotional moments from the conference and urges attendees to embrace their authentic selves while networking.
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Post-Engage Morning Download
- Sam and Abby recorded immediately after a week at Engage, exhausted but full of real conversations with industry leaders and clients.
- They framed the episode as a candid post-Engage download about what mattered from the event.
One-Property Events Boost Chance Encounters
- One-property conferences remove transport friction and increase chance encounters among attendees.
- Sam says this layout makes networking feel natural and prevents feeling 'slighted' by hotel choice.
Memorable Dressy Nights And After-Party
- Abby loved the old Hollywood dressy night in the tent and the variety of dressy experiences across nights.
- She highlighted the dueling pianos and entertainers as rare, standout after-party moments.