Indie Bites

How Buy Me A Coffee grew to millions of users - Jijo Sunny

Aug 23, 2024
Jijo Sunny, co-founder of Buy Me A Coffee, discusses his entrepreneurial journey from early setbacks, like Y Combinator rejections, to building a platform that supports millions of creators. He shares insights on the innovative growth of Buy Me A Coffee, emphasizing community and ownership. Jijo also dives into his latest venture, Voicenotes, a voice-driven AI note-taking app, explaining how it addresses the shortcomings of traditional methods. His lessons on product design and simplifying for user adoption are invaluable for aspiring entrepreneurs.
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ANECDOTE

Ad Network at 15

  • Jijo Sunny's first money-making venture was Ad Indigo, an ad network built at age 15.
  • It lasted six months, funded by ebook sales, before shutting down.
ANECDOTE

Buy Me a Coffee Origin

  • Jijo Sunny bought the domain buymeacoffee.com for £1600, envisioning its potential.
  • It was initially a module of a larger project called Publisher.
INSIGHT

Early Growth and Revenue

  • Buy Me a Coffee's growth was initially driven by a viral launch and its simple design.
  • Despite thousands of users, the 5% commission model required significant volume to generate substantial revenue.
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