You've probably experienced a few aha moments in your life. Moments where an idea for a new business or piece of art, or a solution to a sticky technical, relational, or philosophical problem, suddenly popped into your mind.

What causes these proverbial light bulbs to go off over our heads? What's going on in your brain when you experience an insight? And can you do anything to encourage more "aha" moments?

My guest has spent his career researching the answers to these questions. His name is John Kounios, and he's a professor of psychology and the author of the book The Eureka Factor: Aha Moments, Creative Insight, and the Brain. We begin our conversation discussing how researchers define what an insight is, and examples of how scientists and musicians have experienced them. John then walks us through the stages that lead up to getting an insight and explains what is going on in our brains right before and at the moment we experience one. We end our conversation discussing ways you can increase your chances of receiving insights, including the kind of environment and even color that encourages them most.

Get the show notes at aom.is/eureka.

NFL Divisional Round DraftKings LOCKS + Top DFS Stacks w/ Mike Tagliere & Ryan Hodge