If you want to have a strong personal brand and strive for continued branding and business success, you must have a willingness to learn new things and adapt to new technology. That’s what makes Richard Bliss’s understanding of modern communication tools like AI and LinkedIn so unique.

Richard is the CEO of BlissPoint Consulting and one of LinkedIn’s Top Voices. With decades of knowledge from the world of marketing and sales, he’s a personal branding master who has presented in over 20 countries. His book Digital-First Leadership is full of real-life stories, first-hand research, and countless insightful conversations aimed at helping business leaders master social media and build their online presence.

In this episode of the Branding Room Only podcast, you’ll learn about the challenges of selling the concept of personal branding to executives, how generative AI is changing everything, and why treating LinkedIn like other platforms is a mistake. Richard will teach you how to strategically use LinkedIn for professional growth and brand-building success.

00:55 - How Richard defines personal branding, describes himself, reveals how he created his mantra, and names his hype music

7:37 - Why Richard had to adapt to new environments and find commonality with others as a kid

11:49 - How Richard had to reinvent himself for success after getting fired from his Chief Marketing Officer job

22:09 - Challenges of selling personal branding to executives in increasingly diverse workspaces

29:35 - How generative AI is impacting society and whether to embrace or turn away from it

35:24 - How AI can connect the dots, perform a function faster, and even uncover a weakness in your competition

41:02 - How LinkedIn is fundamentally different than all the other social media platforms (and therefore, requires a different approach)

49:48 - The secret to audience engagement and brand building on LinkedIn

56:08 - What you’ll never find Richard doing in his business and the magic he brings to other people

Mentioned In LinkedIn Strategies and Leadership Tips to Master Personal Branding with Richard Bliss

BlissPoint Consulting | LinkedIn | Email: rbliss@blisscorp.com

Digital-First Leadership by Richard Bliss

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her se

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March.

Reserve your seat at paulaedgar.com/events.

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