UNLIMITED SUPPLY with Digital Music News Obscure corners of the viral verse, not faceplant guy, and some troubling but not surprising things.
Oct 22, 2025
From the rise of Richard James Burgess as PPL Chair to Triller's ongoing legal drama, the conversation is packed with insights. Discover how virtual influencers like Lu of Magalu are out-earning humans and why brands are still hesitant about TikTok. The podcast dives into the behavior of EU teens online and the surprising viral success of tracks like TKandz's 'Now or Never.' With a resurgence of D'Angelo's hits, the landscape of the music industry is constantly evolving, leaving us questioning what's next.
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New Leadership At PPL
- Richard James Burgess will lead PPL amid rising AI and big-tech pressures on music revenue streams.
- His digital literacy and creator advocacy are positioned as assets for PPL's future strategy.
Triller's Legal And Market Struggles
- Triller remains entangled in legal battles even as TikTok regains dominance in the U.S. market.
- Merlin dropped part of its back-royalties suit, signaling shrinking returns on litigation against a faltering Triller.
The Growing Snapchat Lens Economy
- Snapchat's Lens economy is a real marketplace driven by creator-built AR assets and now AI tools.
- Marketers can tap Lens creators to reach Snapchat's large user base despite the platform's weaker music-marketing role.