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Reducing the consumption of meat and animal products (MAP) presents significant challenges, as highlighted by the analysis of randomized controlled trials (RCTs). Despite various theoretical approaches and interventions aimed at persuading individuals to cut back on MAP, the effectiveness of these methods has been notably small, with an overall pooled effect size indicating minimal change. Interestingly, the reduction of red and processed meat (RPM) appears more achievable, yet it raises concerns that such reductions could lead to increased consumption of other animal products such as chicken and fish. This shift could undermine animal welfare and exacerbate environmental issues, as consumption patterns may not align with the intended health or ecological benefits.