Conversational Selling Lou Bortone: The Godfather’s Secret To Building Trust, Loyalty, And Earning Favors
About Lou Bortone: Lou is a popular speaker, author, and ghostwriter of six business books. He has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. In this episode, Lou Bortone talks about video marketing and how to do it successfully. Lou shared his expertise as well as stories and quotes from the movie 'The Godfather', about loyalty, trust, and favors.
In this episode, Nancy and Mark discuss:
- Building Brand Loyalty Through Video Marketing
- Importance of Loyalty in Business Relationships
- Importance of Authenticity in Video Marketing
- Leadership Lessons from The Godfather and Building Trust in Business
- Benefits of Video Marketing
Key Takeaways:
- Building trust is the key to getting favors for your business
- Trust is the ingredient to building loyalty
- When doing a video, just be yourself and don’t put on any mask
“The most expensive thing in the world is trust. It can take years to earn and just a matter of seconds to lose, and I really liked that one, because it talks about the fact that like, you know, loyalty and trust is really something that is kind of delicate and has to be nurtured. And yeah, easy to break.” - LOU BORTONE
Connect with Lou Bortone:
- LinkedIn: https://www.linkedin.com/in/loubortone/
- Website: https://loubortone.lpages.co/
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