The Post Game Podcast #65 From Hockey to Startup Founder: Kirsten Toth on Building Free Agent for Athletes
Kirsten Toth is a former collegiate and Team Canada hockey player and founder of Free Agent. She joins the show to talk about the evolution of her athlete-focused career platform and what it really takes to build a business that serves a niche community.Free Agent helps elite competitors transition into top-tier careers through personalized development, mentorship, and exclusive networking opportunities — empowering athletes during and after their playing days.We dive into:
- The early grind of entrepreneurship
- Finding your niche in a crowded market
- What makes Free Agent different from other recruiting platforms / communities
- How Kirsten has listened to her users to refine the product
- The pressure and purpose of building something that lasts
Timestamps:
(0:00) Intro to Kirsten
(2:10) From skates to startups: Early hockey days
(4:30) Starting from scratch as an entrepreneur
(6:30) The power of knowing your niche
(9:00) The athlete mindset in business
(11:30) What sets Free Agent apart
(15:30) The pressure of owning a business
(19:30) Following through on bold goals
(21:00) The beta test phase: feedback & iteration
(24:30) Building your professional network as an athlete
(27:30) Unlocking career access for athletes
(30:00) Lessons from building Free Agent
(32:00) Why Free Agent is more than just tech
(33:20) Where to find Free Agent
(34:30) The humility behind high performance
Links:
The Post Game Podcast:
The Post Game Podcast on Twitter
The Post Game Podcast on Instagram
The Post Game Podcast YouTube
The Post Game Podcast LinkedIn
Email Me: joe.poduslenko@gmail.com