For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events.

Join them as they discuss:

Wendy's journey from acquisition marketing manager to founding her own event agency
The importance of the "cranberry thread" - creating continuity in events through detailed planning
Advocacy work with the Live Events Coalition to secure industry recognition
The challenge of securing NAICS codes to unify the trillion-dollar events industry
Future industry trends including smaller, more curated experiences

Wendy Porter brings over 23 years of experience in the events industry and has been recognized as one of EventEx's 100 most influential people in the US events industry. As vice chair of government affairs with the Live Events Coalition, she's been instrumental in advancing representation for the live events industry at the federal level, including lobbying over 100 members of Congress during the pandemic to secure critical relief for the industry.

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Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/wendyporterevents

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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