Taking Inspiration From Conservative and Right-Wing Campaigns With Sam Narr

This episode features a conversation with Sam Narr, Founder and CEO of Kibbo Kift Agency, a specialist PR and performance marketing agency exclusively promoting climate solutions and social justice initiatives. 

Heavily influenced by his third-generation immigrant background, working-class roots, and an education in radical social movements and pop culture, Sam’s motivation to work in environmentalism stems from an ambition to rebalance society's social and racial inequities.

Over the last five years, Kibbo Kift Agency has worked with 60+ clients including climate activists, corporate pressure groups, innovative tech start-ups, responsible fashion brands, global climate organisations, and more.

Kibbo Kift's projects have included a national campaign with Greenpeace UK, a national campaign to pressure MPs to support the only proposed legislation that ensures a joined-up approach to tackling the dual climate and nature crises, as well as ongoing media management of advertising and PR pressure group Clean Creatives, and global press office management for the world's largest digital clock, The Climate Clock, which counts down the time left until humanity passes the 1.5C threshold.

Amongst other things, Sam and I discussed the rightwards political shift happening across the UK, Europe, and the United States, where this issue gets tangled up with climate, and what can be learned from the campaigns that brought us Brexit and Trump.

Additional links:

Visit the Kibbo Kift Agency website

Check out the Climate and Nature Bill campaign

Explore Britain Talks Climate from Climate Outreach

Ding dong, it’s The Climate Clock

Dig in to the Communicating Climate Change E-Learning Course on the Creatives for Climate Community Hub

See The Brexit Bus

Read about the Stop the Boats campaign

Reclaiming Englishness with Caroline Lucas

Communicating Climate Change Call-In Show #1