UP 233 Sport and the price of media

The price of television advertising is spiking rapidly and has big implications for the value of sport and the market for sponsorship, whether you're buying or selling.  
 
More broadly, the events of the past two years have led to significant disruption to the advertising landscape. 
People's media habits changed considerably as their physical location was altered and advertisers were driven to adopt new investment strategies as audiences changed and physical channels were limited. 
Consumers sought more online distribution and product access through e-commerce and the overarching theme through this period has been acceleration:  Netflix took five years to reach 10 million households and Disney+ will get there in three. E-commerce saw five years worth of organic growth in just 12 months.

To help us navigate through this complicated picture are today’s guests Alex Charkham and Bhavin Balvantrai. 

Alex is Chief Strategy Officer at Fuse, Omnicom’s sport and entertainment agency. 

Bhav is Chief Market Analyst at Omnicom Media Group and board director of BARB, the Broadcasters’ Audience Research Board.

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