That Sh*t will Never Sell! Making Memorable Brands (Bailey's, Le Piat d'Or, Ciroc...) with author David Gluckman (MDE476)

Minter Dialogue with David Gluckman

David Gluckman is a self-described man of ideas. Author of the book, That Sh*t will Never Sell, David is an original Mad Man of the ad world. His ability to come up with singularly powerful ideas is legendary. In this conversation we discuss his career, the remarkable brands he's created, his thought process, what brand managers and marketers could be doing to pierce through in today's busy world. 

If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.