Creative innovation at a global giant: Jessica Bognar, Salesforce

Ever wondered what it’s like to be a creative leader at a global tech company with over 70,000 employees? Well, so did we. So to find out, Dave speaks to Jessica Bognar, Creative Director – Brand at Salesforce.

Salesforce is one of those iconic B2B brands, isn’t it? Less of a company, and more of an empire.Jessica joined the business in 2015, when they had a measly 10,000 staff. She came from an agency background, having worked on some awesome consumer brands and campaigns before she joined the B2B world.

But that insight set her up to have a fresh view on B2B. To ask questions, and take approaches that were viewed as perhaps less traditional. Like why you need to have fun and connect on a human level – even in B2B marketing!

Come join us for her insight on how to create bonds in such a large environment, the key to producing effective creative – and how a nugget of an idea from a copywriter swelled into a partnership with Matthew McConaughy…Enjoy.

Timestamps:
(02:58) Jessica’s journey to Salesforce
(08:10) The role of the brand group
(12:39) Her job as a teacher and collaborator making things happen
(14:08) How the role of creative has changed and the driving force behind it
(18:09) The ability to work with the Salesforce brand
(20:01) The moment that caused a shift in their creative approach
(23:53) Where she draws creative inspiration from
(30:30) The one project Jessica is most proud of in her career

Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessicabognar/

I’m sure you don’t need us to link to who Salesforce are…but just in case. https://www.salesforce.com/uk/

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