Business of Apps Podcast #13: User Acquisition Challenges: from gaming to food delivery, Anh Nguyen Director Of Performance Marketing at Wolt
When several years ago Apple split the App Store on Games and Apps, it did so by a very good reason. By that time it was obvious that the whole app ecosystem was clearly divided between these two - mobile games and all other kinds of apps. This split has profound implications for app marketing.
Today’s guest is Anh Nguyen, Director of Performance Marketing at Wolt, a food delivery app. Previously, he worked at Rovio, best known for the game, Angry BirdsHaving experience of doing app marketing for both games and non-game apps, Anh is a perfect guest to tell you the difference between the two.
Today’s Topics Include:🤔 Workflow at Rovio vs. Wolt: What’s the difference?
🐤 Angry Birds: Gaming is driven by data, lifetime value, retention, and investment
😉 Online or Offline? Online is easier, better, and simpler.
🤝 How to create the most efficient team? Triangle of media buying, analytics, and creative
🌎 Delivery Differences: Targeting country-by-country vs. hyperlocal advertisements
👉 Marketing Channels: Facebook and Google for games, plus Snapchat for food delivery
Links and Resources: Quotes by Anh Nguyen:“Gaming is very much data-driven.”
“Wolt is the food delivery company, where our product is not purely digital.”
“A lot of things can be tracked, and for informatics, that’s the best you can wish for.
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