Scott Tannen, CEO and founder of Boll & Branch, joins Aaron to talk about the world’s first Fair Trade-certified luxury bedding company. Aaron and Scott discuss the “ah-ha” moment that led to the creation of the company, how Boll & Branch enhances the lives of cotton farmers in India, and the ways the company stays relevant and authentic in a crowded market. Listen in to hear how the name “Boll & Branch” came to be – and how to build a brand that even presidents love. Learn more about Boll & Branch at bollandbranch.com and on Instagram at @bollandbranch, and connect with Scott on LinkedIn at @Scott Tannen and Twitter at @ScottTannen.
Production Credits: Aaron Kwittken, Jeff Maldonado, Lindsay Hand, Ashley McGarry, Katrina Waelchli and Mathew Passy.
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Brand on Purpose