This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/MACHINE and get on your way to being your best self.

Gary Henderson, a seasoned digital marketing professional with over 10 years of experience in the industry, has worked with various clients ranging from small businesses to Fortune 500 companies, helping them grow their online presence and achieve their marketing goals. Joining us on The Greatness Machine, Gary shares his deep understanding of the latest digital marketing trends, and techniques, and how to use them to drive results.

In this episode, Darius and Gary talk about digital marketing, building strong client relationships, the rise of digital currencies, and what the future looks like for the creator economy.

Topics include:

How Gary started helping creators monetize their personal brands
Understanding your audience and having a strategic approach to marketing
Building strong client relationships by providing a concierge-style service
Understanding the reasons why people buy
How to get your marketing cut through the noise
The benefits of stepping outside of your comfort zone
What is Gary Coin and how it works
Gary looks back on founding the Giraffe Tower NFT project
What Gary thinks the creator economy looks like in the future
The rise of digital currencies and the ability to operate in a global space around the clock
The benefits of using tokens instead of fiat currency to pay for products and services
And other topics…