'The Servant Leaders'.
In 2018, KFC was named marketer of the year. Wieden + Kennedy were named agency of the year. And their partnership produced the Campaign of the year. Their partnership is driving business results and changing culture.
It’s also the embodiment of the Wieden + Kennedy philosophy that Jason Bagley and Eric Baldwin described in our podcast last year - a philosophy they describe as ‘branded everything’.
George Felix and Jesse Johnson are the two people at the heart of this very modern creative partnership.
Fearless Creative Leadership