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Business Daily

Is the Vatican Jubilee living up to its promise?

Apr 1, 2025
The Vatican Jubilee is expected to attract over 30 million pilgrims, but Rome's tourism figures are surprisingly down by 15%. Business leaders are adjusting accommodation rates to entice visitors, yet some faith-based tour companies see booming bookings. Local construction for the event is stirring controversy among residents due to disruptions. Despite hopes for increased tourism, smaller accommodations are struggling. The Jubilee tradition is evolving, with the Vatican aiming to engage younger pilgrims through innovative outreach.
17:29

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Quick takeaways

  • The Vatican Jubilee, expected to attract over 30 million visitors, has led to increased bookings for faith-based tours amid overall declines in tourism.
  • Local businesses have invested in infrastructure enhancements to improve visitor experiences, although these changes have caused significant disruption for residents.

Deep dives

The Impact of the Jubilee Year on Tourism

The Jubilee year initiated by Pope Francis has a significant impact on tourism in Rome, with expectations of an influx of over 30 million visitors due to the faith-based celebrations. Business operators noted a notable increase in bookings, especially around major religious holidays like Easter. However, contrary to initial forecasts, many sectors report disappointment with visitor numbers, citing a 65-70% drop in early bookings, particularly from tourists who may feel apprehensive about crowds. The change in traveler demographics suggests that while religious tourists are expected to swell, typical leisure travelers might avoid Rome during this busy period.

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