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Is the Vatican Jubilee living up to its promise?

Apr 1, 2025
The Vatican Jubilee is expected to attract over 30 million pilgrims, but Rome's tourism figures are surprisingly down by 15%. Business leaders are adjusting accommodation rates to entice visitors, yet some faith-based tour companies see booming bookings. Local construction for the event is stirring controversy among residents due to disruptions. Despite hopes for increased tourism, smaller accommodations are struggling. The Jubilee tradition is evolving, with the Vatican aiming to engage younger pilgrims through innovative outreach.
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INSIGHT

Tourist Drop

  • Tourists may avoid Rome during the Jubilee due to perceived crowds and higher prices.
  • However, this perception is inaccurate, as prices are lower and crowds smaller than usual.
ANECDOTE

ProRome Tours Success

  • ProRome Tours, a faith-based travel company, doubled its bookings due to the Jubilee.
  • They began planning for the Jubilee in 2022.
INSIGHT

Jubilee Awareness

  • Many Catholics are unaware of the Jubilee, a 25-year event.
  • The Church aims to attract younger people to the Jubilee.
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