Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results.

In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building an SEO-driven content strategy.

Topics covered: Why prioritize topical authority? Two tried & tested methods for measuring authority. And a step-by-step for building authority.

Key links:

1. Reduce time and improve rankings: Get the ultimate SEO brief template

2. Sponsor: uSerp: ⁠⁠⁠⁠userp.io⁠⁠⁠⁠ for a great backlink-building agency

3. Read this in article format

4. View sh*t loads of topical authority case studies in our SEO case study library

Walk in Love and Light | Todd Teller | August 10, 2025