Talking Strategy

S6E5: Strategy Amidst Complexity: Gen.(retd) Lori Robinson

7 snips
Nov 18, 2025
General (retd) Lori Robinson, a trailblazing four-star U.S. Air Force officer, shares her insights on strategic leadership from her distinguished 37-year career. She defines strategy as aligning objectives with capabilities and adversary considerations. Robinson contrasts military and business strategies, emphasizes the impact of Congressional oversight on military planning, and discusses the dynamics of binational command with Canada. Delving into servant leadership, she highlights the importance of teaching and empowering others for effective strategy making.
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INSIGHT

Start Strategy With A Clear Objective

  • Strategy must begin with a clear strategic objective that defines what success looks like.
  • Build strategy around capabilities, limitations, and long-term processes to achieve that objective.
INSIGHT

Adversary Shapes Strategic Objectives

  • Strategic objectives are shaped by the situation, including adversaries' capabilities and intent.
  • Intelligence on an adversary must inform objectives and the strategy to counter them.
ADVICE

Adapt To Different Governance Models

  • Learn corporate governance differences when moving between military and business environments.
  • Expect faster acquisition cycles in business and heavier legal and congressional oversight in the military.
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