Your brand content isn’t “showing up.” It’s getting summarized, re-ranked, and sometimes straight-up misrepresented by AI—and your pipeline won’t tell you why. In a world where buyers ask ChatGPT first, the homepage isn’t your front door anymore. The chat box is.
In this episode,
Kevin White (Head of Marketing at
Scrunch) delivers a much-needed reality check on AI Search: there are no true “experts” yet, the platforms are a black box, and anyone selling guaranteed hacks is basically selling essential oils for your funnel.
We also explore:
- The one metric that matters first: “brand presence” (aka: do explaining you?)
- Why AEO vs GEO is just acronym cosplay
- The long-tail play that converts 6–10x because the bot did the research for your buyer
Best Story Wins