In today's episode of The ReReadables, I'm joined by entrepreneur, consultant and friend, MJ Alexander-Scott, to talk about the book Elite Minds, by Stan Beecham.

Beecham is a performance coach to Olympic athletes and CEOs. His coaching advice comes from 20 years of experience working alongside those at the absolute peak of their chosen profession --and in this book Beecham distils those lessons for mere mortals like you and me.

In this episode you'll learn:

• Why always striving to be better isn't the right approach (and what to do instead)
• What it means to actually give your best
• How to set ambitious goals
• The power of belief, and how to adopt beliefs that serve you and shed beliefs that don't
• Why giving 110% effort is a bad strategy

and much, much more.

MJ and I had a great discussion about this book -- I hope you get as much out of listening to it as I did recording it.

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This episode is sponsored by Net Income, a weekly newsletter diving deep into the stories and the numbers behind incredible companies that are all around us. From consulting, to SaaS, to porta-potties, to some of the biggest consumer brands in the world -- if you want the inside track and in-depth analysis from an experienced CFO, check out Net Income.

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