The Brand is Female Michèle & Véronik Bastien | Co-Founders, PEPPERMINT Cycling Co.
Michèle and Véronik Bastien are the co-founders of PEPPERMINT Cycling Co., a Quebec-based company launched 4 years ago which has disrupted the cycling apparel industry by offering a line that targets women specifically. Today the company sells its designs across Canada, both in stores and through e-commerce, and is on the way to capture new markets internationally.
Being avid cyclists themselves, the sister duo was motivated by the strong desire to create a brand that is an expression of style, leadership, inclusion and freedom. Find out how the Peppermint co-founders took on a traditionally made-dominated industry and came out ahead.
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