Coming To A Livestream Near You!

The impact from Covid19 will be felt by the music business long after it becomes a memory. Record labels, streaming services, event promoters, on demand platforms, sponsors and artists have discovered new revenue streams as result and will capitalize on the new found money makers. Livestreams will never replace the emotional connection of being at a live concert but they will offer the fan in local markets and beyond the ability to watch a performance from the comfort of their own home. With improvements in technology and sound quality plus the caution people will have about being in large crowds makes this opportunity a safe bet for corporate conglomerates but also the consumer. The sports fan loves watching a game in person but also watches his favorite sports team at home or orders pay per view for a boxing match or MMA fight. Services like Netflix had already caused movie box office numbers to decline prior to the pandemic. Listen to my conversation with frequent Hook Rocks contributor Kristi Enigl about all of the above. Please enjoy the episode!

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