The Dream
S2 E7: Green Eggs and Scams
Feb 3, 2020
The podcast explores the lack of scientific evidence behind wellness products, controversial practices at Goop, the impact of parasocial relationships on health behavior, the blurring line between journalism and sales in contextual commerce, deceptive advertising tactics, celebrity health habits and diets, the Goop lawsuit for deceptive advertising, and brief mentions of production credits and advertisements.
34:57
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Quick takeaways
- Goop, Gwyneth Paltrow's wellness brand, has faced criticism for making misleading health claims and using contextual commerce to promote products for sale.
- Wellness influencers, including Goop and the Kardashian family, have a significant influence on the behavior and health choices of their followers through parasocial relationships and deceptive marketing.
Deep dives
Misleading Health Claims: Goop's Questionable Wellness Advice
Gwyneth Paltrow's brand, Goop, has faced criticism for making misleading health claims through its website and products. The website features articles with dubious advice, such as detoxing and treating diseases, without proper scientific evidence. Goop has been sued for deceptive advertising and was required to pay penalties. The company uses contextual commerce to blur the line between editorial content and sales. Around 55% of Goop's articles directly link to products for sale, creating a conflict of interest. Goop's popularity is fueled by Gwyneth Paltrow's influence and the parasocial relationship created between celebrities and their followers.
