TechCrunch Daily Crunch

YouTube viewers will start seeing ads after ‘peak’ moments in videos

May 16, 2025
YouTube is rolling out ads at peak moments in videos to keep viewers engaged. Apple Maps is getting a snazzy update to impress users. TikTok introduces a meditation feature designed to help teens disconnect and sleep better. On the finance front, Sprinter Health is expanding quickly with $55 million in funding across 18 states. Acorns is also making waves by acquiring the investment gifting platform Early Bird, diversifying its services for customers.
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INSIGHT

Apple Maps' Curated Local Guides

  • Apple Maps partners with Michelin Guide, Infatuation, and Golf Digest to offer curated recommendations for restaurants, hotels, and golf courses.
  • Users can filter searches by ratings and access curated guides to enhance their travel experience.
INSIGHT

TikTok's Meditation for Teens

  • TikTok launched in-app guided meditations to improve sleep and reduce late-night scrolling, especially for teens.
  • For under-18 users, meditations are enabled by default after 10 p.m., nudging them to wind down or go to sleep.
INSIGHT

YouTube Using AI for Ad Placement

  • YouTube's new Peak Points ads use AI to place ads after the most engaging or emotional moments in videos.
  • This targets viewers when they are highly invested, enhancing ad recall but potentially irritating some viewers.
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