Scale Your SaaS 158: How to Use Digital Marketing to Scale Your SaaS Company – with Paris Childress
EPISODE SUMMARY
We had Paris Childress, CEO and Founder of Hop Online, bounce on over and talk about the power of digital marketing and how it can be applied to SaaS startups with Matt Wolach, host of the SaaS-Story in the Making Podcast.
Paris also talks about the power of the consumer in the information age, as well as the importance of taking action as software founders where the fast-paced environment creates incredible advantages over the competition.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: How To Use Digital Marketing To Scale Your SaaS Company
Host: Matt Wolach, a B2B SaaS Sales Coach, Mentor, and Investor
Guest: Paris Childress, CEO, and Founder of Hop Online
TOP TIPS FROM EPISODE
- The Peak of the Information Age
- Product-Market Fit
EPISODE HIGHLIGHTS
- Just Do It
- Marketing Evolved
TOP QUOTES
Paris:
[04:22] “Don’t hesitate, don’t wait until the moment is perfect. You gotta just charge ahead.”
[06:23] “When it comes to SaaS, I think that paid searches are still king because of its ROI.”
[14:55] “Consumers have so much access to information now. They’re very empowered by that.”
Matt:
[04:01] “Just get started. It doesn’t have to be perfect right away.”
[04:13] “You just get started and you figure out what needs to be done and you make it happen.”
[19:26] “If your marketing is working well, and the sales are working well in conjunction, that’s the machine you can convince an investor with.”
LEARN MORE
Learn more about Paris Childress and his company Hop Online here: https://hop.online/
You can also find Paris on LinkedIn here: https://www.linkedin.com/in/parischildress/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt
Get even more tips by following Matt elsewhere: