Inclusion and Marketing 97. Inclusive marketing ethics
Feb 8, 2024
31:20
Marketing ethics, or more specifically, the ethics associated with inclusive marketing doesn’t get talked about nearly enough as it should.
Of course, I’m a big proponent of brands engaging and serving people from underrepresented and underserved communities. But there are times when I wish brands wouldn’t focus on specific communities, and would just leave them alone.
Why? Because in certain instances, brands do more harm than good when engaging with certain underrepresented and underserved communities.
In this episode I walk you through 5 inclusive marketing ethical considerations, and the mindset you need to have to ensure you're not causing harm to the communities you want to serve.
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