In this episode of the Coach Catalyst podcast, we're joined by Rick Mayo, the founder of Alloy Personal Training, a veteran in the industry with over 30 years of experience. Rick shares valuable insights on building a successful fitness business, covering topics like overcoming challenges, capitalizing on strengths, and expanding from one location to many. Tune in to learn from Rick's journey and the growth of Alloy Personal Training.

Episode Shownotes:

[00:02:04] Alloy franchise model explained.

[00:03:40] Evolution of fitness business models.

[00:06:59] Transitioning to small group training.

[00:11:39] Overcoming client hesitations in training.

[00:13:32] Maximizing income potential.

[00:16:27] Naming process and "Alloy."

[00:19:24] Coach Cab's inspirational talk.

[00:21:28] Franchising challenges during COVID.

[00:24:10] Scaling a business for growth.

[00:27:36] Franchise challenges in fitness industry.

[00:30:59] Franchise business model simplicity.

[00:35:31] Franchise growth strategies.

[00:36:30] Coach Catalyst benefits.

[00:40:52] Challenges during COVID.

[00:43:16] Resilience of small business model.

[00:47:13] Franchisee relationship stages.

[00:49:27] Franchisee drop off rate.

[00:53:31] Growing a team dynamics.

[00:56:43] Earning the right for success.

[00:58:10] Franchise expansion strategies.

[01:01:43] Landlord responsiveness in real estate.

[01:06:30] Taco, burrito, or quesadilla?

[01:07:38] Last safe bastion of expression.

Episode 68 - Building a Fitness Empire