Business Leader Sir John Hegarty: Why brands still matter in the social media age
Sir John Hegarty is one of the most revered figures in the UK advertising industry. Starting out in ‘swinging Sixties’ London, he went on to be a founding partner of Saatchi & Saatchi in the 1970s and co-founder of Bartle Bogle Hegarty (BBH) in the early 1980s. With BBH he masterminded adverts that became part of the national conversation, including the Levi's 501 jeans adverts with model Nick Kamen stripping in a launderette. He also helped to create the famous "Vorsprung durch Technik" campaigns for Audi.
These days he is creative director of The Garage Soho and runs a course called The Business of Creativity. In a wide-ranging interview about creativity, he explains to Dougal Shaw that “practices change, but principles remain”, sharing his thoughts on social media influencers, how to find beauty in business and the best way to approach artificial intelligence...
Hosted on Acast. See acast.com/privacy for more information.