Hard Fork

Celebrities Fight Sora + Amazon’s Secret Automation Plans + ChatGPT Gets a Browser

1058 snips
Oct 24, 2025
Karen Weise, a New York Times technology reporter focusing on Amazon, joins the discussion about the company's bold plans to automate its warehouses, potentially displacing over half a million workers. She reveals details from internal documents showing Amazon aims to automate 75% of its operations. The conversation also touches on the backlash against OpenAI's Sora, which has sparked controversy over deepfakes, including complaints from high-profile figures. Lastly, they explore the burgeoning field of AI browsers, discussing early impressions of ChatGPT Atlas.
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INSIGHT

Sora's Launch Revealed Policy Blind Spots

  • OpenAI launched Sora quickly without anticipating common abuses like disrespectful deepfakes of historical figures.
  • The company then reversed course, restricting depictions of some public figures after backlash from estates and celebrities.
INSIGHT

Opt-Out Strategy Sparked Hollywood Backlash

  • OpenAI's opt-out outreach to Hollywood caused surprise and anger because rights holders expected opt-in permission.
  • That approach created predictable conflicts with actors and studios over unauthorized likeness use.
INSIGHT

Repeated Rushes Undermine Responsibility

  • Repeated rushed launches and inadequate guardrails suggest OpenAI may be prioritizing product velocity over responsibility.
  • That pattern risks eroding public trust in AI broadly if harms accumulate over time.
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