
Hard Fork Celebrities Fight Sora + Amazon’s Secret Automation Plans + ChatGPT Gets a Browser
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Oct 24, 2025 Karen Weise, a New York Times technology reporter focusing on Amazon, joins the discussion about the company's bold plans to automate its warehouses, potentially displacing over half a million workers. She reveals details from internal documents showing Amazon aims to automate 75% of its operations. The conversation also touches on the backlash against OpenAI's Sora, which has sparked controversy over deepfakes, including complaints from high-profile figures. Lastly, they explore the burgeoning field of AI browsers, discussing early impressions of ChatGPT Atlas.
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Sora's Launch Revealed Policy Blind Spots
- OpenAI launched Sora quickly without anticipating common abuses like disrespectful deepfakes of historical figures.
- The company then reversed course, restricting depictions of some public figures after backlash from estates and celebrities.
Opt-Out Strategy Sparked Hollywood Backlash
- OpenAI's opt-out outreach to Hollywood caused surprise and anger because rights holders expected opt-in permission.
- That approach created predictable conflicts with actors and studios over unauthorized likeness use.
Repeated Rushes Undermine Responsibility
- Repeated rushed launches and inadequate guardrails suggest OpenAI may be prioritizing product velocity over responsibility.
- That pattern risks eroding public trust in AI broadly if harms accumulate over time.

