Tech Brew Ride Home (BNS) Susan Lyne Part 2
14 snips
Nov 28, 2025 
Susan Lyne, a veteran media executive and investor, shares her journey from running Martha Stewart Living Omnimedia during a tumultuous time to leading Gilt Groupe and founding BBG Ventures. She delves into the evolving relationship between television and fans, discusses overcoming public setbacks, and highlights her role in mentoring female founders. Lyne expresses excitement about AI's potential to revolutionize consumer experiences and emphasizes the unique advantages that New York offers for startup growth.
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Rebuilding Martha Stewart After Prison
- Martha Stewart served five months in prison and returned determined to rebuild her brand.
- Susan Lyne ran frequent advertiser dinners and restructured retail deals to stabilize the company.
Don't Settle On Standards
- Don't settle on anything that isn't fantastic when your brand is vulnerable.
- Maintain high standards to protect long-term brand value during crises.
Balancing Grief, Caregiving, And Leadership
- Susan Lyne's husband had a rapid pancreatic cancer decline and she balanced caregiving with work.
- Martha Stewart supported her taking time, and work provided Lyne a sense of control during grief.
