The Rockefellers, like many of the oldest, wealthiest families in the world, give away a lot of money. But whether it’s starting a foundation or donating to the arts or supporting climate change initiatives, philanthropy isn’t as simple as just writing a cheque.

And as someone whose come into his money more recently, even Elon Musk has admitted that philanthropy is a challenge for anyone who is more concerned about achieving outcomes than the mere optics of doing good.

So how can we do good, better? How do we achieve greater impact and gain more satisfaction from our charitable giving?

My guest, Danielle Oristian York has some answers. She is President & Executive Director of 21/64, a New York-based not-for-profit organization that helps the world’s wealthiest families find their philanthropic footing; these are people who give away millions of dollars year, and some, hundreds of millions. Danielle she says there’s a lot we can learn from these families, regardless of your current level of giving.

In this episode, Danielle offers a Masterclass in how to discover your own philanthropic identity – and how to get your family members on board with you.

If you’ve ever wanted to get more focused in your philanthropic giving, to move beyond cheque-writing and charity balls, you’ll want to listen to our conversation.

Serious Coin host, Kelly Willis Green brings a personal and professional perspective on wealth -- having spent two decades working in wealth management as a marketing executive and as someone who came into affluence through marriage.

Managing emotions in journalism, with Maja Šimunjak