TubeTalk: Your YouTube How-To Guide cover image

TubeTalk: Your YouTube How-To Guide

YouTube makes a MASSIVE change to Shorts!

Aug 17, 2023
YouTube educator Roberto Blake discusses the impact of YouTube's recent change to short-form videos. Topics include YouTube's controversial change on including links, control and safety measures, challenges of monetizing short-form content, upcoming changes to YouTube Shorts, and the benefits of regular live streams for audience relationships.
35:15

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • YouTube's recent change to eliminate clickable links in shorts has significant implications for creators who rely on affiliate links and sponsorships, affecting both their revenue opportunities and the value of older videos linked to long-form content.
  • Roberto Blake suggests alternative solutions to combat spam on YouTube, such as disabling links in comments, enforcing stricter policies against deceptive external links, and utilizing AI tools to blacklist unhealthy sites, while emphasizing the importance of channel diversification and building a direct relationship with the audience to mitigate the impact of the link changes for short creators.

Deep dives

YouTube's Change to Short Links

YouTube recently made a change that eliminates clickable links in short content, which has sparked a lot of discussion. This change has significant implications for creators who rely on affiliate links and sponsorships. It also affects the value and traffic of older videos linked to long-form content. This sudden change, with little notice, creates problems for creators who may be in breach of contracts or who now have to manually update links on hundreds or thousands of videos. The solution provided by YouTube, called content links, will only allow linking to videos on YouTube, not external sites or playlists. This change has a major impact on shorts creators and their revenue opportunities.

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