YouTube educator Roberto Blake discusses the impact of YouTube's recent change to short-form videos. Topics include YouTube's controversial change on including links, control and safety measures, challenges of monetizing short-form content, upcoming changes to YouTube Shorts, and the benefits of regular live streams for audience relationships.
YouTube's recent change to eliminate clickable links in shorts has significant implications for creators who rely on affiliate links and sponsorships, affecting both their revenue opportunities and the value of older videos linked to long-form content.
Roberto Blake suggests alternative solutions to combat spam on YouTube, such as disabling links in comments, enforcing stricter policies against deceptive external links, and utilizing AI tools to blacklist unhealthy sites, while emphasizing the importance of channel diversification and building a direct relationship with the audience to mitigate the impact of the link changes for short creators.
Deep dives
YouTube's Change to Short Links
YouTube recently made a change that eliminates clickable links in short content, which has sparked a lot of discussion. This change has significant implications for creators who rely on affiliate links and sponsorships. It also affects the value and traffic of older videos linked to long-form content. This sudden change, with little notice, creates problems for creators who may be in breach of contracts or who now have to manually update links on hundreds or thousands of videos. The solution provided by YouTube, called content links, will only allow linking to videos on YouTube, not external sites or playlists. This change has a major impact on shorts creators and their revenue opportunities.
Roberto Blake's Disagreement with the Change
Roberto Blake disagrees with YouTube's decision to eliminate clickable links in shorts. While he has openly disagreed with YouTube in the past, this change is particularly problematic for creators who rely on affiliate links and brand sponsorships. He believes that this change disrupts brand deals, disincentivizes short creators, and punishes the majority of the community for the actions of a few bad actors. He suggests that YouTube could have implemented alternative solutions to combat spam and misleading links, such as allowing creators to disable links in comments or enforcing stricter policies against deceptive external links. Roberto criticizes the lack of transparency from YouTube regarding the alleged spam issue and highlights the negative impact on creators' livelihoods.
Alternative Solutions to Combat Spam
Roberto suggests alternative solutions for combating spam on the platform. Creators can disable the ability for commenters to include links in comments, enforcing this rule by default. YouTube can also adhere to its existing policy against misleading external links and utilize AI tools to blacklist unhealthy sites. They can introduce stricter filters and activate them by default, allowing creators to opt-out if necessary. These measures would protect creators while still addressing the spam issue. Roberto emphasizes the importance of channel diversification, having a presence on multiple platforms, and building a direct relationship with the audience through selling products, being an affiliate, and driving traffic to personal websites or email lists.
Mitigating the Impact on Short Creators
To mitigate the impact of the link changes for short creators, Roberto suggests utilizing the community tab to promote and sell affiliated products regularly. He also advises short creators to explore long-form video content and live streams. By creating longer videos, they can increase revenue opportunities through ads, channel memberships, super chats, and sponsorships. Live streaming allows creators to build a stronger connection with their audience and generate more revenue. Roberto encourages short creators to embrace live streaming on YouTube, highlighting the platform's potential and the opportunity to cultivate a loyal community.
This week on the podcast, Vyyyper welcomes back YouTube educator, Roberto Blake to talk about the impact of the recent change YouTube made to Short-form videos!